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Originally posted in German over on TheTransformers.de by Nevermore
here and then posted to the Trans-Europes Express Group.
A few months ago, Hasbro Germany's current Transformers "brand manager" invited me and a few other fans to Hasbro Germany's new offices. Unfortunately, the trip initially wouldn't happen for time reasons, which is why I had an extended phone call with him today instead.
Summary:
- Apparently, European distribution in general is down to the US mother company, who decide on which toys will get released in Europe. The domestic branches don't have much of a say in which individual products they will release and what the case assortments will be.
- Some toys being released in Europe in US packaging (cue Cybertron Starscream in the UK) is due to a combination of sudden demand and a shortage of products. US toys will be shipped to Europe and applied with a sticker, making it legal for the European market.
- The German TV airing of the Armada cartoon three years ago was apparently cut short (20 episodes only) for concerns about "too much violence". Hasbro didn't agree with that decision either, but the TV station was very serious about it.
- The Cybertron toy line will be fully released in Germany (i.e. anything that's available in Europe will also come out in Germany). All size classes will come out (not sure about Supreme Starscream, see below for why).
- High end collectors' items are not considered viable for the German market. As a result, 20th Anniversary Prime might not come out here.
- The movie toyline is already in production. Some people at Hasbro Germany have even seen animatics of the movie.
- The Hasbro Germany guy described the aesthetics of the movie characters as a "quantum leap" as compared to what we've been used to so far, but also admitted that some old school fans might be disappointed.
- There might be a sneak preview of the movie toyline in Hasbro Germany's offices later this year. No photos will be allowed.
- Hasbro Germany hope that the movie line will re-ignite interest in Transformers in Germany.
- Hasbro consider LEGO their biggest competitor for the "Boys Toys" market at least in Europe/Germany.
- Hasbro Germany appear to be VERY eager to cooperate with the fandom. They're willing to participate in contests, and also consider asking fans for help with background information for media coverage.
- As far as Hasbro Germany's PR department is concerned, the live-action TF movie will be the first live action movie based on a toy line. When I mentioned the "Masters of the Universe" movie from the 80s, he said he'll blissfully ignore that one.
- There's one more thing I won't discuss in here - but if it does indeed pan out, Hasbro Germany will earn a lot of respect for their efforts.
Category: Older News
| Submitted by: quartz -
on: Sunday, 13th August 2006 at 22:13:23 BST
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Category: Lucky Draw Transformers
| Submitted by: Moonbug -
on: Saturday, 12th August 2006 at 16:52:22 BST
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Fan2Fan have confirmed that TakaraTomy's Kiss Player
Convoy contains only plasitc parts, no diacast.
The toy, which was officially released on the 10th August in
Japan, had previously been reported as containing all plastic parts.
Category: Older News
| Submitted by: Moonbug -
on: Saturday, 12th August 2006 at 14:45:31 BST
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Category: Older News
| Submitted by: quartz -
on: Friday, 11th August 2006 at 12:43:05 BST
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I've put a
survey on the
Transforce website to find out what everyone wants to see at Transforce next year.
Please feel free to make suggestions and be critical so that I can get everything just the way people want it.
Many thanks,
Paul
Category: Older News
| Submitted by: quartz -
on: Friday, 11th August 2006 at 08:28:26 BST
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Seibertron.com report tht a member of their forum has spotted the Transformers Cybertron Giant Planet Mini-con Team and Repugnus at his local branch of the Entertainer priced at £7.
We shall look to confirm the sightings in our local store this lunchtime.
Category: Older News
| Submitted by: quartz -
on: Friday, 11th August 2006 at 08:26:15 BST
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BotCon.com had been updated with the first official look at all five Dawn of Future's Past toys together as well as a preview of how they will come in the box.
Category: Older News
| Submitted by: quartz -
on: Thursday, 10th August 2006 at 08:21:48 BST
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Category: Older News
| Submitted by: quartz -
on: Wednesday, 9th August 2006 at 08:28:39 BST
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The admin of
Michael Bays blog has posted a ilnk to yet another video no the Transformers Movie, this time on
YouTube with the footage being from MTV
Category: Transformers Movie News
| Submitted by: quartz -
on: Wednesday, 9th August 2006 at 08:25:31 BST
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Taobao seller, easynet, has posted a
new auction today for a card Transformers Classics Bumblebee. The auction contains two large images, one of the
front and one of the
rear, of the box, where you can read all of the information if you haven't already done so on other leaked versions.
Category: Older News
| Submitted by: quartz -
on: Tuesday, 8th August 2006 at 14:09:23 BST
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Trans-Europe Express member Greg Nell, has let the group know that Cybertron Primus has arrived in South Africa priced at R659.99.
Category: Older News
| Submitted by: quartz -
on: Tuesday, 8th August 2006 at 13:49:47 BST
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We have updated our
In The News page, the leading source for Transformer related news headilnes, with another source, producing three new entries. The source, is Taobao Auctions, one of the leading asian auction websites which is often home to the first images of new testshots and final released toys. The three categories we have created are results on searching for Convoy, Test Shot and Lucky Draw, with newest auctions appearing at the top. In total, there are now over 750 news headlines accessible from that page (without including the 3,300+ in our own archive), so it really is
the place to look if you wish to find out what is happening around the globe. The area is automated, and will update throughout the day, and has often bought you breaking news stories several hours before any other western based site picks up on them.
Category: Older News
| Submitted by: quartz -
on: Tuesday, 8th August 2006 at 11:34:17 BST
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TAAU.com board member DragonTail recently inerviewed both David Kaye and Michael Dobson and discussed their histories with the franchise, their hopes for its future, their new project
Broken Saints and Kaye's hopes for a
Beast Wars reunion.. You czan read the interview
here.
Category: Older News
| Submitted by: quartz -
on: Tuesday, 8th August 2006 at 11:26:34 BST
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Category: Older News
| Submitted by: Moonbug -
on: Tuesday, 8th August 2006 at 08:36:13 BST
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Category: Transformers Movie News
| Submitted by: quartz -
on: Tuesday, 8th August 2006 at 08:34:34 BST
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