Welcome to the Transformers At The Moon news desk
This area of the website is dedicated to Transformers news. Currently
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We are pleased to announce that we has finished revamping our Hasbro Instruction Sheet archive so that you can now view just the instruction sheets belonging to the Transformers series, just the G.I.Joe instruction sheets or, if you wish, you can browse through all of the Hasbro Instruction sheets which we have to offer.
The search functionality has also been fixed, which will help you find the sheets you are looking for.
We currently have 1040 Transformers instructions, 308 G.I.Joe Instructions and a grand total of 3019 overall Hasbro Instruction sheets from a variety of toy and game lines. This number will expand to over 6000 by the end of the day
Enjoy!
Marketwatch have published a report on the state of Hasbro shares, toy sales and the fact that Revenge of the Fallen has already grossed over $600 million worldwide.
SAN FRANCISCO (MarketWatch) -- Hasbro Inc. is revving up for bigger
sales in the toy aisle thanks to the blockbuster Transformers movie
sequel, with merchandise sales topping the 2007 product lineup by up to
25%, analysts say. "Transformers: Revenge of the Fallen" is No. 1 at the box office so far
this year. Since its June 24 release, the movie has racked up $607.6
million in global ticket sales through July 6, according to reporting
service Box Office Mojo.Industry analysts forecast that Transformers toy-related sales,
including licensing fees, could be as high as $600 million by year's
end. If sales hit that mark, this would be 25% above the $482 million
in sales the first Transformers movie-toy line racked up two years ago.Retailers started to sell merchandise for the second Transformers movie
on May 30. The toys, celebrating their 25th anniversary, include robot
action figures, helmets and lunch bags. "The toys are doing
exceptionally well," said Lutz Muller, a toy-marketing analyst who runs
Vermont-based Klosters Trading Corp.In an emailed statement, Toys "R" Us said the new Transformers "have
surpassed sales of the toys based on the first Transformers movie." The
major retailer helped support Hasbro's launch of the product line with print and Internet ads.
Shares of Hasbro's stock hastraded flat at $23.04 in midday trading Wednesday.Analysts' estimates vary on Transformer product sales for this year.
Drew Crum at Stifel Nicolaus expects Hasbro to generate $550 million in
sales from the toy line this year, while Sterne Agee's Margaret
Whitfield estimates Transformers toy sales can easily exceed $500
million. Sean McGowan at Needham & Co. projects Hasbro will sell $595
million worth of new and old Transformers merchandise in 2009, or 14%
of total company sales.
There is less competition among movie-themed toys on retailer shelves this year. In 2008, kids had plenty to choose from, when Hasbro and Mattel Inc.
made numerous toys tied to action movies featuring Indiana Jones as
well as comic-book characters Batman, Iron Man and the Hulk. Gerrick Johnson, analyst at BMO Capital Markets, estimates Transformers
sales could provide a lift to Hasbro's second-quarter earnings due to
the strength of orders ahead of the sequel's release. The toys have
wider distribution compared with 2007, he added.
But Johnson expects 2009 Transformers sales to be on par with those of
2007. He cited cautious consumer spending and competition from popular
Bakugan action figures that sell for less. Toronto-based SpinMaster
sells Bakugan.
Hasbro could not be reached for comment on how the sales have gone so far. The company reports second-quarter earnings July 20. Analysts expect
the toy maker to earn 24 cents a share, compared with 25 cents a share
earned in the year-earlier quarter, according to FactSet. Sales are
pegged to rise to $797 million from $784 million.Hasbro is looking to generate more action-figure sales from the Aug. 7
movie release of "G.I. Joe: The Rise of Cobra." Muller of Klosters
Trading estimates G.I. Joe movie-related toys will generate sales
between $150 million to $180 million in 2009.Yet Muller warned that G.I. Joe toy sales could be undercut by
Transformers and toys tied to the July 15 release of the latest Harry
Potter film.
Hasbro shares have fallen 21% for the year to date, compared with a 2% loss for the S&P 500 Index and a 5% loss for Mattel. Investors have become wary of Hasbro since
the company announced a kids' TV joint venture with Discovery in late
April. McGowan rates Hasbro shares overweight; Crum has a hold on them,
Whitfield a buy and Johnson a sell. The mean target price on the stock is $27.91, down 12% since the start of the year, according to FactSet data.