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in a new interview with Hasbro Studios' Stephen Davies, posted on WorldScreen.com, some early details regarding the next Transformers TV series (a reboot) have been given out. Everything was pretty much as expected, that the series will be made with a lighter tone, aimed at a younger audience and taking queues from Rescue Bots.
TV KIDS: What new shows do you have coming up?
DAVIES: We have this great new show, which is kind of the entry point forTransformers for littler boys called Transformers Rescue Bots. Although interestingly, when we reimagined Transformers for a younger generation, typically big brother doesn’t want to watch what little brother is watching, but because the Transformers brand resonates across so many generations and it’s so relevant and relatable, we’re actually finding that while we conceived Rescue Bots principally for 4- to 5-year-olds, the older brother, who is 7 or 8 years old, is also watching with little brother.
We just talked about co-viewing and children wanting to watch with their parents, well, now we have this show where little brother wants to watch with older brother and big brother also wants to watch with little brother, which is a phenomenal opportunity because, again, there are not a lot of shows where you have that kind of multigenerational appeal at all levels. In fact, Rescue Botsinspired us for our new chapter of Transformers, because Rescue Bots is a much simpler show to understand, the transformations are much simpler, and it’s a lighter, brighter, more humorous approach. So a lot of what we learned fromRescue Bots we are now applying to our new Transformers series.
It starts with Transformers; we’ve had several very successful seasons ofTransformers Prime. Excitedly, Finn Arnesen, who runs international distribution for us, is introducing our new Transformers series, which is a lot of fun because it really harkens back to the old Transformers: Generation 1 days. It’s a lighter, brighter more comedic show. It’s still full of all the wonderful characters that our fans love, but it’s really a complete reimagination of our Transformers series, which we will be rolling out next year.

Hasbro Inc have issued the following press release regarding the appointment of Finn Arnesen
Hasbro Studios Taps Prominent International Programming and Distribution Executive Finn Arnesen to Lead Global Expansion
Hasbro Studios has tapped prominent international programming and
distribution executive Finn Arnesen, who comes to the studio from
managing European operations at Cartoon Network, to lead its
international expansion, Hasbro Studios President Stephen J. Davis
announced today.
In his newly created role as senior VP of
international distribution and
development, Arnesen will be responsible for managing Hasbro
Studios’
global content sales, distribution, channel and program
development
activities outside of North America, extending across television,
online
and other emerging media.
“Finn is one of the most creative,
innovative and well-regarded
television executives I know, and I am excited to have him lead
the
Hasbro Studios television brand extension worldwide,” Davis said.
“He
has a superb track record of success internationally, having
earned a
reputation as a first-rate manager with excellent programming
instincts,
channel and brand-building skills. Finn created pioneering new
kids
formats that fit perfectly with the programming model we are
creating
and will play a key role in our future success.”
Arnesen
served as senior vice president of original series and
international development at TBS International, where his duties
included leading multi-platform programming, production and
development;
joint venture strategic acquisitions; distribution; and
deal-making
partnerships.
During his 17-year tenure at TBS, Arnesen
generated higher ratings and
revenues while overseeing programming and development for the
Turner-owned networks, the start up and management of Cartoon
Network
Studios London, and program management of Cartoon Network Europe
as part
of his broad portfolio.
At Cartoon Network Europe, Arnesen
commissioned and executive produced
its first wholly owned U.K.-produced series Skatoony, an
unprecedented animated game show with real-life kid contestants.
The
show reflected his global efforts to expand the kids’ genre and
audience
with new live-action formats produced through Turner alone and
European
co-production partners.
Prior to Turner, Arnesen held posts
at ScreenSport, the European Sports
Network and Sky Sports. He has a Bachelor of Arts honors degree in
French and drama from the University of Warwick.
About Hasbro Studios:
Hasbro
Studios is the Los Angeles-based production division of Hasbro,
Inc. (NYSE:HAS - News). The “virtual”
studio develops and produces shows based
on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE
PONY
and GI JOE; delivers new branded content; and produces programs
from top
third-party content creators. Many of these shows will run on The
HUB,
the new television network starting 10.10.10 that was created by
the
joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA - News, DISCB - News, DISCK - News), as well as on
multiple channels in international
markets.
About Hasbro:
Hasbro,
Inc. (NYSE:HAS - News) is a worldwide
leader in children’s and family
leisure time products and services with a rich portfolio of brands
and
entertainment properties that provides some of the highest quality
and
most recognizable play and recreational experiences in the world.
As a
brand-driven, consumer-focused global company, Hasbro brings to
market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as
TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and
WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
(C) 2010 Hasbro, Inc. All Rights Reserved.