Auto Assembly 2012 Convention Exclusive Lithograph Unveiled
 
For most of you attending Auto Assembly 2012 this August - or if you have ordered our Non-Attendee Package - you know that we are giving away a selection of gifts as part of our traditional goodie bag. As well as our regular exclusive postcards, convention magazine, and our comic we are producing an A2 lithograph this year and we are now proud to unveil the artwork for the first time...
 
Illustrated by Marvel UK artist Jeff Anderson and coloured by Kris Carter, the artwork has been inspired by some of the old comic covers featured on the British Marvel Transformers comics and features Galvatron, Cyclonus and Scourge. The litho is limited to a print run of just 1,000 copies and is ONLY going to be made available at Auto Assembly 2012 so unless you attend the convention or order a Non-Attendee Pack, you won't be able to get this fantastic piece of artwork.
 
We were so impressed with this art that it is also featuring as the cover image for this year's convention exclusive comic, Iacon Independent, and we are also producing a postcard based on the original lineart from the card so we think that it's adding up to a fantastic package of gifts.
 
For all you dealers and businesses out there reading this, we want to give YOU the chance to be a part of this as we have the opportunity for one lucky company to be associated with this lithograph and to sponsor it! You'll get the chance to not only have your company's logo and details featured on the litho, but on the associated postcard as well! We have several package deals on offer linking in with the lithograph which can also tie in with our convention magazine and exclusive comic so YOUR company could be heavily linked with this artwork so what are you waiting for? This is a one-off opportunity to get your company onto a product that will be on display on the walls of fans all over the world! Email us for more details!
 
Auto Assembly 2012 is Europe's largest Transformers convention and is taking place over the weekend of 3rd - 5th August 2012 at the Hilton Birmingham Metropole Hotel. To book your tickets or find out information about booking dealers tables, to sponsor the event or to enquire about advertising with us, visit the website at www.autoassembly.org.uk
 
Hope to see you there!
 
The Auto Assembly Team
 

Web: www.autoassembly.org.uk / www.transformersvideogames.co.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296
 
Auto Assembly is sponsored by
 
Calloway Custom Designs - www.shapeways.com/shops/callowaycustomdesigns
Toyz And Gamez - www.toyzandgamez.co.uk
Kapow Toys - www.kapowtoys.co.uk
TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
TransformersAnimated.com - www.transformersanimated.com
TheTransformers.net - www.thetransformers.net
Titan Books - www.titanbooks.com
3 Darths Comics - www.3darthscomics.co.uk
Science Fiction Collectables - www.sf-collectables.co.uk
Big Bad Toy Store - www.bbts.com
Xyber Toys - www.xybertoys.com

Below you will find a copy of the latest Auto Assembly Press release,

Auto Assembly 2012 Weekly Update - Six Weeks To Go!

We're now just SIX WEEKS away from Auto Assembly 2012 and we've got some great news in this weeks update as well as some VERY important information for those of you who haven't booked your tickets yet for Europe's Largest Transformers Convention taking place over the weekend of 3rd - 5th August in Birmingham, England...
 
Pre-Registrant Prize Draw
 
We can now announce details of a fantastic FREE prize draw that we are running at Auto Assembly 2012. To be eligible for this draw, you need to have a WEEKEND ticket for the convention (an Adult, Elderly or Dealer pass) or a NON-ATTENDEE ticet and you must be present at our Closing Ceremony that will take place on the Sunday afternoon (although we will obviously make exceptions to this for those with Non-Attendee Packages). You must also have booked for the convention in ADVANCE - it is NOT open to those who pay on the door so it's another great reason to pre-register for the convention!
 
The prize? The winner will receive two full weekend tickets to Auto Assembly 2013 (the date for which we will be announcing shortly) along with THREE NIGHTS accommodation in a twin or double room at the Hilton Birmingham Metropole Hotel!
 
Because the competition includes hotel accommodation as part of the prize, it is only open to adult attendees aged 18 or over and must be awarded in person. The hotel prize is also for the room and breakfast ONLY. Additional room expenses are to be paid for by the prize winner. No cash alternatives are avaialable for this prize and it is non-transferable but it is a total package worth almost £300.
 
Ticket Bookings Deadline
 
Many of us on the Committee will be arriving at the Hilton a few days before the convention to make sure that everything is ready for all of you when you arrive for Auto Assembly 2012. Also, we want to try to have a few days to relax before the chaos begins! As such, to make sure that we can process all of the bookings in time for the convention, we have now set the FINAL cut-off date for you to pre-register for the convention and to get your tickets.
 
To book your tickets online for Auto Assembly 2012, you will need to order these through the website by NO LATER than 12:00 noon GMT on Wednesday 1st August 2012. After this time, you will ONLY be able to get tickets for the convention by purchasing them on the day.
 
Benefits of pre-registration include:
 
* A personalised pass
* Entry into the pre-registration prize draw
* Early pass pick-up from 12:00 noon on Friday 3rd August 2012
 
Some on the door places will be available but we do not recommend that you leave booking until the last minute. If you wait until the day itself, you will have to wait while we process your booking so you won't gain admission to the convention as quickly as our pre-registrants!
 
Also, we want to remind everyone that in 2011 we had almost 15% of our TOTAL attendance figure book their tickets in the final 7 days... do you really want to take a chance and be disappointed this year and miss out?
 
Kitbash Workshop Convention Exclusive
 
An update now on our convention exclusive for 2012... the Marlboor head kit for Generations Wheeljack that has been produced for us by Calloway Customs to accompany this year's Kitbash Workshop. The Gold Kits have now SOLD OUT completely and we are down to about 10 of the Silver Kits. They have been a phenomenal success but if you want one of these you are now going to have to hurry. They are available for those attending the convention or those who buy our Non-Attendee Pack but you will need to order yours quickly to avoid disappointment.
 
The Bronze Kits are also selling quickly, but we estimate that the Silver and Bronze Kits will all be sold out within the next seven days, after which point you will only be able to order the Basic Kits comprising on the unpainted heads. More details can be found on the Auto Assembly website.
 
Auto Assembly 2013
 
Next week we will be bringing you some fantastic news about Auto Assembly 2013... it's coming!
 
* * *
 
For more details on Auto Assembly 2012 which is taking place over the weekend of 3rd - 5th August 2012 at the Hilton Birmingham Metropole Hotel or to book your tickets or find out information about booking dealers tables, visit the website at www.autoassembly.org.uk
 
Hope to see you there!
 
The Auto Assembly Team
 
Web: www.autoassembly.org.uk / www.transformersvideogames.co.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296
 
Auto Assembly is sponsored by
 
Calloway Custom Designs - www.shapeways.com/shops/callowaycustomdesigns
Toyz And Gamez - www.toyzandgamez.co.uk
TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
TransformersAnimated.com - www.transformersanimated.com
TheTransformers.net - www.thetransformers.net
Titan Books - www.titanbooks.com
3 Darths Comics - www.3darthscomics.co.uk
Science Fiction Collectables - www.sf-collectables.co.uk
Big Bad Toy Store - www.bbts.com
Xyber Toys - www.xybertoys.com

Hello!! After almost a month of not having access to the Internet at home, having recently moved, I am glad to announced that as of this afternoon my new home finally has working internet connectivity.  I am truely sorry for the lack of updates on every front over the last few months.  I finalised the deal on my house at the end of January but the renovations that were required to install the central heating, fix the drains, generally sort out the property, pack everything and move has taken some time to come together.  Indeed I am still unpacking figures into their new display cases which will probably go on for another 2-3 weeks.  I also still need to move comics and any other figures I've forgotten about, so the final displays may not be in place until late June or even July.  As you can no doubt imagine this has meant that I've been even busier than my professional life normally keeps me as has my brother, but how that internet access is back working again I will slowly start to catch up with content again.  Moving has given me the chance to look at many of the figures I had forgotten about which has made me even more determined to get back to photographing and reviewing everything to share with the rest of the Transformers fandom.  I've also dug out more original paperwork from the Sunbow production meetings which I will slowly create articles from to share several pieces of information which will probably be new to you all.

Once again I am sorry for the delay and whilst things may be a little slow still whilst I get back upto speed, I hope that I will be able to bring new, fresh and focused content and updates for you all to enjoy. Whilst the website has taken a back seat in my life over the lasy 5-6 years it still plays an important part of who I am as I have met many good friends through this site either directly or indirectly since starting it back in October 1999 and that is something that I am always extremely grateful for.

So please, raise a glass, I'm back on the web and that means Transformers will be back on The Moon!!

Steve

Botcon have issued the following announcement confirm that they, and Hasbro, have reversed their "no fan art" stance for Botcon 2012

"We're pleased to announce, per Hasbro, that artist tables will be allowed at BotCon 2012 as we have allowed it in the past, and will be permissible as part of the show. Hasbro sympathizes and understands fans' discouragement with the previous statements concerning fan art, and while remaining steadfast in the right to protect its IP in regards to unlicensed merchandise, wants to ensure fans can continue to enjoy the BotCon experience which they know is made so great in large part by the fan community."

Hasbro have issued the following press release regarding a multi-year deal they have signed with Netflix

LOS ANGELES--(BUSINESS WIRE)--Hasbro Studios, the Los Angeles-based television production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced a multi-year deal with Netflix, Inc. (NASDAQ: NFLX). Ten highly popular franchises, including new and catalog seasons of famed Hasbro content, will be available to instantly watch on Netflix.


“This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub.”
.
Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to instantly watch on Netflix. JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes, Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012.

The Hasbro content will be available on Netflix and included in the Netflix “Just For Kids” section. Netflix “Just For Kids” is a collection of TV shows and movies that is specifically selected for children 12 and under, making it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies within Netflix.

"We are very excited to be working with Hasbro Studios," said Cindy Holland, Vice President of Content Acquisition at Netflix. "This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub."

“We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service,” Hasbro Studios President Stephen Davis said. “We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all screen strategy.”

About Netflix

With more than 23 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. [NASDAQ: NFLX] is the world's leading internet subscription service for enjoying movies and TV programs. For about US$7.99 a month, Netflix members can instantly watch unlimited movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available. For additional information, visit http://www.netflix.com. Follow Netflix on Facebook and Twitter.

About Hasbro Studios

Hasbro Studios is the Los Angeles-based television production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and SCRABBLE. Many of these shows air on The Hub, a television network for kids and their families. Studio programming can also be seen in more than 160 countries globally. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

HAS-S




Contacts


Hasbro, Inc.
News Media
Julie Duffy, 401-727-5931
or
Investors
Debbie Hancock, 401-727-5456
or
Netflix Inc.
Nada Antoun, 408-348-1239

Shout Factory have issued the following press release for the DVD release of Transformers Prim.

Prepare to Experience the World of TRANSFORMERS PRIME!

TRANSFORMERS PRIME – DARKNESS RISING
A 5-Part Original Miniseries
Hitting Home Entertainment Shelves Nationwide

OWN IT ON DVD DECEMBER 6, 2011
FROM SHOUT! FACTORY

“MEGATRON has not been seen nor heard from in sometime, and if his return is imminent, it could be catastrophic,” said OPTIMUS PRIME.

The lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME – DARKNESS RISING. Early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD, and many others are back to "roll out" against MEGATRON's latest attempt to conquer Earth. And MEGATRON proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the DECEPTICON hordes, but they find increased strength through bonds forged with three human teenagers, taking the human drama to levels as yet unseen by the franchise.

On December 6, 2011, Shout! Factory, in collaboration with Hasbro, Inc, will release TRANSFORMERS PRIME – DARKNESS RISING DVD, featuring the entire five action-packed episodes and bonus content. Delivering a new level of heavy metal action and family entertainment for all ages, this highly collectible DVD is priced to own with a suggested retail price of $14.97.

TRANSFORMERS PRIME – DARKNESS RISING boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Dwayne Johnson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consum­ers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.

Simon Plumbe has sent out another press release regarding Auto Assembly 2011 and the possible effects that the recent disturbances in Birmingham may have on transport to and from the hotel

Birmingham Update Press Release

Hasbro have issued the following press release regarding San Diego Comic-Con

HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON

July 20, 2­011

With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro, Inc. returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, new NERF VORTEX blasters and “larger than life” statues from its powerhouse G.I. JOE, KRE-O, MARVEL, MY LITTLE PONY, STAR WARS and TRANSFORMERS product lines in its booth (#3213), Hasbro will offer fans an inside look into the breadth of many of these brands throughout the weekend with a variety of panels, autograph sessions and access to brand stewards, designers and more.

 “San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties,” said John Frascotti, global chief marketing officer, Hasbro, Inc. “Comic-Con allows us to provide our most enthusiastic fans with unique experiences based on the properties and characters they love as well as to introduce them to the newest brands and products from Hasbro. We look forward to this special celebration each year and are excited to deliver compelling panels, outstanding special edition collectibles and the opportunity for interactions with the amazing talent behind our brands that have become touchstones in the lives of many.”

• Making its first San Diego Comic-Con appearance in 2011 is Hasbro’s new KRE-O brand, bringing action and adventure to the construction toy category. At launch and on display in the Hasbro booth, the KRE-O brand offers twelve building sets featuring popular TRANSFORMERS characters. Comic-Con attendees will want to keep an eye out for roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters, KRE-O statues and special edition OPTIMUS PRIME KREON figures featuring “MATRIX OF LEADERSHIP” deco not available in stores (while supplies last).
  
  Giving fans a peek behind the curtain and an inside look into what’s coming in the future for many of its entertainment brands, Hasbro’s 2011 lineup of panels and autograph sessions follows:
  •  Hasbro TRANSFORMERS Brand Panel: Thursday, July 21 from 2:30 - 3:30 PM in Room 24ABC

•  Hasbro Studios “The Making of ‘Transformers Prime’” Panel: Thursday, July 21 from 3:30 - 4:30 PM in Room 24ABC
•  “Evolution of Transformers Animation” presented by Shout Factory and Hasbro Studios: Friday, July 22 from
5:30-6:30 PM in Room 8

Hasbro’s presence at the convention will be rounded out by the highly anticipated HasbroToyShop.com special edition San Diego Comic-Con collectibles available at the HasbroToyShop booth (#3329) and in limited quantities, after Comic Con, at www.HasbroToyShop.com. The complete list of 2011 special edition items follow:

TRANSFORMERS: DARK OF THE MOON SPECIAL EDITION ULTIMATE OPTIMUS PRIME FIGURE?(Ages: 5 & up; Approximate Retail Price: $79.99)?
Fans will have their first chance to get their hands on the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure at Comic-Con, with a special edition foil-wrapped, slide-out package and customizable sticker sheet. This special edition ULTIMATE OPTIMUS PRIME will be the only way to get the figure displayed in vehicle and trailer mode; the trailer doubles as a weapons arsenal and is an integral part of the figure's converting play pattern. The MECHTECH ULTIMATE OPTIMUS PRIME figure features lights, launching projectiles, electronic battle sounds and phrases and three modes of conversion – vehicle, robot, and robot with "mech suit." The trailer, which serves as a weapons depot and command center, also converts into a "mech suit" that OPTIMUS PRIME shows off when it's time to rumble.

TRANSFORMERS PRIME OPTIMUS PRIME FIRST EDITION FIGURE ?(Ages: 5 & up; Approximate Retail Price: $19.99)?
With the mainline series not available until later in 2011, be among the first to get an action figure based on the style of The Hub's hit animated series, TRANSFORMERS PRIME with this special edition figure. This deluxe class OPTIMUS PRIME figure converts from robot to truck mode and features a premium deco only available in this special edition Comic-Con figure. And, in true TRANSFORMERS fashion, the “Matrix of Leadership” packaging in which the figure is housed ‘converts’ into a wearable piece!

­

The Associated Press have published the following article regarding the pay packet of Hasbro CEO  Brian Goldner.

"NEW YORK – Brian Goldner, the CEO of the nation's No.2 toy maker, Hasbro Inc., received a pay package valued at $23 million for 2010, nearly triple his pay package in 2009, due to hefty stock and option awards designed to keep him with the company, according to a regulatory filing.

Most of the package came in the form of stock grants and stock options worth a total of $18.8 million when they were granted.

Goldner's performance-based bonus edged down 4 percent, to $2.6 million from $2.7 million, because Hasbro's revenue fell slightly during the year and did not meet company targets.

Some of the stock grants and options Goldner, 47, received are tied into a new agreement that extends his employment with Hasbro through 2014 with Hasbro. That contract boosted his base salary to nearly $1.2 million from $1 million in 2009.

Most of the stock options and grants were intended to entice Goldner, who has been CEO since 2008 and has been with Hasbro for 11 years, to remain at the company.

The grants "address the risk that Mr. Goldner could be recruited away from the company by a competitive offer in the future," Hasbro said in a filing it made Wednesday evening with the Securities and Exchange Commission. The grants also help offset pension payments Goldner won't receive because the company froze its pension plans in 2007.

Goldner's other compensation and perks included $9,846 in above-market returns on deferred compensation and $420,662 in matching contributions to savings accounts and retirement accounts and for financial planning, legal and tax preparation services.

Pawtucket, R.I.-based Hasbro's 2010 net income climbed 6 percent while its revenue dipped 2 percent to $4 billion, hurt by difficult comparisons with 2009, when Hasbro sold toys tied in with two summer blockbusters, "Transformers: Revenge of the Fallen" and "G.I. Joe: Rise of the Cobra." It also faced an unexpected drop in sales in December around the crucial holiday period.

Its share price jumped 47 percent during the year.

The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. The AP formula does not count changes in the present value of pension benefits. That makes the AP total slightly different in most cases from the total reported by companies to the Securities and Exchange Commission.

The value that a company assigned to an executive's stock and option awards for 2010 was the present value of what the company expected the awards to be worth to the executive over time. Companies use one of several formulas to calculate that value. However, the number is just an estimate, and what an executive ultimately receives will depend on the performance of the company's stock in the years after the awards are granted. Most stock compensation programs require an executive to wait a specified amount of time to receive shares or exercise options."

The Hasbro / Discovery joint-venture known as The Hub, have issued the following press release regarding a five-day mini-series that will kick start Transformers: Prime.  

The Hub Presents Five-Day Original Mini-Series Event Showcasing Transformers: Prime

Fans of the enormously popular Transformers action-adventure entertainment franchise will revel in the upcoming television event on The Hub cable network – a five-part original mini-series, Monday-Friday, November 29 – December 3, showcasing “Transformers: Prime,” a new CGI-animated television series coming to the network. The Hub, a TV network for kids and their families, is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 60 million U.S. cable and satellite households.

“Transformers: Prime” is produced for The Hub by Hasbro Studios. Alex Kurtzman, Robert Orci and Jeff Kline are executive producers. Kurtzman and Orci served as executive producers of the feature films “Transformers,” “Transformers: Revenge of the Fallen” and “Star Trek.” Kline was also executive producer of the animated series “Jackie Chan Adventures.”

Prior to the five-day mini-series event, The Hub will spotlight “Transformers: Prime” with a Thanksgiving holiday weekend sneak preview of the mini-series and an action-packed lineup of “Transformers: Prime”-related programming that begins Friday, November 26. Kicking off the Transformers schedule is a special episode of the original series “Hubworld,” a weekly, half-hour, pop culture magazine that will be dedicated to the Transformers phenomenon, Friday, November 26 (3 p.m. ET).

“Hubworld”’s special “Transformers: Prime” episode will be followed by a half-hour behind-the-special, “Hub Exclusive: “Transformers: Prime’” (3:30 p.m. ET), which culminates with the premiere of the first two half-hour episodes (at 4 p.m. and 4:30 p.m. ET) of the “Transformers: Prime” mini-series, in which arch rivals the Autobots and Decepticons once again face-off in their epic rivalry for control of Earth. The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.

Following the “Transformers: Prime” Friday lineup of programming, The Hub will showcase the highly anticipated new series with the five-day mini-series event, Monday-Friday, November 29-December 3 (6:30 p.m. – 7 p.m. ET). The week-long run will include three additional new episodes of “Transformers Prime” on Wednesday, Thursday and Friday, December 1-3.

A full schedule of the “Transformers: Prime” and related programming follows. (All times ET).

“Hubworld” – Transformers-themed episode (Friday, November 26, 3 p.m. – 3:30 p.m.) “Hubworld” is a weekly, live-action pop culture magazine show that infuses what's happening in the life of everyday kids with what's happening on The Hub television network. Actor-magician Justin Willman will hosts.

“Hub Exclusive: ‘Transformers: Prime’” (premiere: Friday, November 26, 3:30 p.m. – 4 p.m. Encore presentations: Monday, November 29, 6 p.m. – 6:30 p.m.; Friday, December 3; 4:30 p.m. – 5 p.m.; and Saturday, December 4, 12 p.m. – 12:30 p.m.)

“Transformers: Prime” - Part 1 of “Darkness Rising” (premiere: Friday, November 26, 4 p.m. – 4:30 p.m. Encore presentations: 6 p.m. – 6:30 p.m. and 12 a.m. – 12:30 a.m.; Monday, November 29, 6:30 p.m. – 7 p.m.; Tuesday, November 30, 6 p.m. – 6:30 p.m.; Saturday, December 4, 1:30 p.m. – 2 p.m.)

“Transformers: Prime” - Part 2 of “Darkness Rising” (premiere: Friday, November 26, 4:30 p.m. - 5 p.m. Encore presentations: 6:30 p.m. – 7 p.m. and 12:30 a.m. – 1 a.m.; Tuesday, November 30, 6:30 p.m. – 7 p.m.; Wednesday, December 1, 6 p.m. – 6:30 p.m.; Saturday, December 4, 2 p.m. – 2:30 p.m.)

“Transformers: Prime” - Part 3 of “Darkness Rising” (premiere: Wednesday, December 1, 6:30 p.m. – 7 p.m. Encore presentations: Thursday, December 2, 6 p.m. – 6:30 p.m. Saturday, December 4, 2:30 p.m. – 3 p.m.)

“Transformers: Prime” - Part 4 of “Darkness Rising” (premiere: Thursday, December 2, 6:30 p.m. – 7 p.m. Encore presentations: Friday, December 3, 6 p.m. – 6:30 p.m.; Saturday, December 4, 3 p.m. – 3:30 p.m. and 12 a.m. – 12:30 a.m.)

“Transformers: Prime” - Part 5 of “Darkness Rising” (premiere: Friday, December 3, 6:30 p.m. – 7 p.m. Encore presentations: Saturday, December 4, 3:30 p.m. – 4 p.m. and 12:30 a.m. – 1 a.m.)

About The Hub:

The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ:DISCA - News)(NASDAQ:DISCB - News)(NASDAQ:DISCK - News) and Hasbro, Inc., (NYSE:HAS - News) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

You can download a high-resolution Transformers: Prime wallpaper below.

Don't forget that you can keep up with the latest Transformers: Prime announcements both at Transformers At The Moon and Transformers-Prime.com

Below you will find a copy of the Transformers Revenge of the Fallen DVD and Blu-ray press release.  There is an image of the US cover at the bottom of the article as well as links to theAmazon.con Blu-Ray listing , Amazon.com DVD listing

HOLLYWOOD, Calif., Aug. 20 /PRNewswire/ -- With more action and more thrills, TRANSFORMERS: Revenge of the Fallen captivated audiences to earn over $820 million at the box office and become the #1 movie of the year in North America and throughout the world. The latest spectacular adventure in the wildly popular TRANSFORMERS franchise will make its highly-anticipated DVD and Blu-ray debut on October 20, 2009 in immersive, two-disc Special Editions, as well as on a single disc DVD, from DreamWorks Pictures and Paramount Pictures in association with Hasbro; distributed by Paramount Home Entertainment. The eagerly-awaited home entertainment premiere will be accompanied by one of the division's biggest marketing campaigns ever, generating awareness and excitement of galactic proportions.

From director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, TRANSFORMERS: Revenge of the Fallen delivers non-stop action and fun in an all-new adventure that the whole family can enjoy. Featuring out-of-this-world heroes in the form of the mighty AUTOBOTS and a malevolent and powerful villain known as THE FALLEN, the film boasts some of the most sensational--and complex--visual effects in film history set against the backdrop of spectacular locations around the world. In addition to audience favorites OPTIMUS PRIME and BUMBLEBEE, the film's human stars have returned to help save the world including Shia LaBeouf (Indiana Jones and the Kingdom of the Crystal Skull), Megan Fox (How to Lose Friends & Alienate People), Josh Duhamel ("Las Vegas"), Tyrese Gibson (Four Brothers) and John Turturro (The Good Shepherd).

The TRANSFORMERS: Revenge of the Fallen two-disc Blu-ray and DVD feature over three hours of in-depth, immersive special features that let viewers further explore the world of the legendary ROBOTS IN DISGUISE. Among the engrossing content is a multi-chapter documentary, including interviews with the cast and crew, that chronicles the entire making of the film from development and design to filming in locations around the globe, working with the U.S. military, creating the groundbreaking visual effects and putting it all together to produce the biggest film of the year. The discs also include an all-access featurette following renowned director Michael Bay through an entire day, a comprehensive exploration of the "confidential files" on a dozen of the TRANSFORMERS characters featured in the film, multi-angle breakdowns of some of the most sensational action sequences and much, much more.

The Blu-ray and two-disc DVD packages also will feature augmented reality technology that will allow owners to interact with a holographic image of OPTIMUS PRIME utilizing their webcams and a special website. Fans will be asked to piece together the Matrix of Leadership to bring OPTIMUS PRIME back to life, help repair his armor and calibrate his weapons by actually controlling his aim during target practice.

As an added bonus, the Blu-ray will include an exclusive interactive feature that gives viewers the ability to customize their own robot characters and get a glimpse at a rogue robot. Out of all the available permutations, one will unlock an exclusive interview with Michael Bay about his plans for the next adventure.

Two-Disc Special Edition DVD & Blu-ray:

The TRANSFORMERS: Revenge of the Fallen two-disc Special Edition DVD is presented in widescreen enhanced for 16:9 televisions with Dolby Digital English 5.1 Surround, French 5.1 Surround and Spanish 5.1 Surround with English, French and Spanish subtitles. The Blu-ray will be presented in 1080p high definition with English 5.1 DTS-HD Master Audio, French 5.1 Dolby Digital and Spanish 5.1 Dolby Digital with English, English SDH, French, Spanish and Brazilian Portuguese subtitles. The disc breakdown is as follows:

Disc 1:

Commentary by Michael Bay, Roberto Orci and Alex Kurtzman

Disc 2:

• The Human Factor: Exacting Revenge of the Fallen--This multi-chapter documentary chronicles the entire creation of the film and includes interviews with the cast and crew:
• Seeds of Vengeance - Development and Design - After the overwhelming success of 2007's Transformers, how do the filmmakers top themselves for the sequel?
• Domestic Destruction - Production: United States - Michael Bay believes in going big: Big action and big explosions. Cast and crew are pushed to the limit as they traverse the U.S. from New Mexico to Pennsylvania.
• Joint Operations - Production: Military - No other filmmaker in the world enjoys the kind of military access and cooperation Michael Bay has. Here we see just how efficient our armed forces are and the awe and respect shown by the cast.
• Wonders of the World - Production: Middle East - You can't really reproduce Egypt anywhere but Egypt so off we go to Giza and Luxor.
• Start Making Sense - Editing - In order to turn over the massive amount of film as quickly as possible to VFX, four editors work tirelessly in a unique tag-team approach to shape the film.
• Under the Gun - Visual Effects - Revenge of the Fallen features the most complicated VFX in film history. So complicated in fact that the filmmakers were unsure they would make the deadline. The DEVASTATOR VFX alone required 83% of ILM's total render farm capacity.
• Running the Gauntlet - Post-Production and Release - Working seven days a week, Michael Bay and company usher the film through sound design, Digital Intermediate color-timing and a globe-trotting whirlwind of premieres.
• A Day with Bay: Tokyo--An intimate and fun all-access journey with Michael Bay as he travels to Tokyo, Japan for the world premiere of the biggest film of the year.
• 25 Years of TRANSFORMERS--Access an all-new featurette celebrating a monumental milestone for one of Hasbro's most successful and popular franchises.
• NEST: Transformer Data-Hub--Explore conceptual artwork created by the production for 12 of the most popular AUTOBOTS and DECEPTICONS from the film.
• Deconstructing Visual Bayhem with Commentary by Pre-Vis Supervisor Steve Yamamoto-- A series of multi-angle pre-visualization sequences allowing viewers to learn how some of the film's most spectacular scenes were created with an introduction by Michael Bay.
• Extended Scenes
• Music Video: Linkin Park's "New Divide"

• NEST: Transformer Data-Hub--A database of some of the TRANSFORMERS characters that appear in the new film, offering users access to each robot's confidential file including:
• Innovative 3D spin galleries of each robot
• A timeline for each TRANSFORMERS character charting its origins, back story and design evolution from toys to animated series to comics and finally feature films
• Giant Effing Movie - A very personal look at the making of the movie.
• The Matrix of Marketing--An archive of the film's promotional media including trailers, posters and television spots.

­Hasbro and GM have issued the following press release regarding the 2010 Camaro Transformers Special Edition.  You can view the images here.

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

"When the first TRANSFORMERS movie was setting box office records, we had countless customers asking to purchase the 'BUMBLEBEE' Camaro," said Karen Rafferty, product marketing director, Chevrolet. "Now, they can buy one with the new Camaro TRANSFORMERS Special Edition. Streets all over North America will be buzzing in no time."

Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with TRANSFORMERS design cues add to the car’s status as a 21st century sports car.

“Hasbro is thrilled to team up with Chevrolet and excited to see the Camaro TRANSFORMERS Special Edition come to market for our fans to enjoy,” said Samantha Lomow, Global Brand Leader for TRANSFORMERS at Hasbro. “The yellow Camaro with the black stripes has become so iconic and closely associated with the BUMBLEBEE character that this edition was a natural fit for both companies.”

While the aggressive styling of the Camaro is unmistakable, true TRANSFORMERS fans will notice some of the unique, but subtle features of the Camaro TRANSFORMERS Special Edition.

The 2010 Chevrolet Camaro TRANSFORMERS Special Edition includes the following:

* AUTOBOT® shield on the driver and passenger side panels
* AUTOBOT® shield on each of the four wheel's center cap
* AUTOBOT® shield embroidered on interior center console
* "TRANSFORMERS" logo on driver and passenger doors' sill plates
* "TRANSFORMERS" logo embedded into the hood rally stripes
* High-gloss black center rally stripe package
* Manufacturer’s suggested retail price of package: $995

Dealers are now taking orders for this car. Customers can order the TRANSFORMERS Special Edition as either a Rally Yellow LT or SS model. The optional RS appearance package can also be added.

The V6-powered Camaro uses a 3.6L engine with variable valve timing to optimize performance and fuel economy. It is SAE-certified at 304 horsepower (227 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.

The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models receive the LS3 engine, SAE-certified at 426 horsepower (318 kW) and 420 lb.-ft. of torque (569 Nm). It is paired with a TR6060 six-speed transmission.

A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3, but also includes GM’s fuel-saving Active Fuel Management feature. It is SAE-certified at 400 horsepower (298 kW) and 410 lb.-ft. of torque (556 Nm). It is matched with a Hydra-Matic 6L80 six-speed transmission that helps delivers an EPA-estimated 25 mpg on the highway.

About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will offer the Chevy Volt, an extended range electric vehicle that will travel up to 40 miles without using any gas at all. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found athttp://www.chevrolet.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands athttp://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

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IDW’S LAUNCHES DEBUT ISSUE OF
TRANSFORMERS ANIMATED MINISERIES

(San Diego, September 3, 2008)  For newcomers as well as longtime fans, IDW Publishing - under license from Hasbro, Inc. (NYSE: HAS), is proud to announce the release of The Transformers Animated: The Arrival #1 — the first of a series of five ALL-NEW ORIGINAL comics. The story arc takes place in the continuity of the first season of the Animated TV show, airing on Cartoon Network.

In Dispatches, Animated series head writer Marty Isenberg, along with artist Dario Brizuela take a brand-new look at the story behind the AUTOBOTS’ arrival on Earth. You’ve seen the Animated movie, but do you know the whole story? You will as ULTRA MAGNUS, SENTINEL PRIME, STARSCREAM, BLACKARACHNIA, and many more tell their sides of the story that started it all! The TRANSFORMERS Animated series will also feature OILSLICK, who was originally intended to be a toy-only character, but the creators found a place to fit him into the comic.

Alex Milne and Marcelo Matere each provide a special cover for this debut issue.

FC 32 pages $3.99

About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. As a leader in the horror, action, and sci-fi genres, IDW publishes some of the most successful and popular titles in the industry including: television's #1 prime time series CBS’ CSI: Crime Scene Investigation; Paramount's Star Trek; Fox's Angel; Hasbro's The Transformers, and the BBC's Doctor Who. IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. In April 2008, IDW released Michael Recycle, the first title from its new children’s book imprint, Worthwhile Books. More information about the company can be found at http://www.idwpublishing.com.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.