We have found some new Transformers related trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. SPARKPLUG
2. SCORPONOK
3. OMEGA SENTINEL
4. VECTOR PRIME
5. WING SABER
6. SCATTORSHOT
7. NEMESIS STRIKA
8. BLIGHT
9. KICKBACK
10. AUTOBOT HOUND
11. BOT SHOTS
12. KRE-O TRANSFORMERS

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Hasbro Inc President and CEO, Brian D. Goldner has sold 100,000 shares in the US toy company for a staggering $3.54 million ($35.43 per share).  According to the related SEC filing Mr Goldner executed his option to sell the shares on the 28th February 2012 netting him a cool $1.75 million which almost doubles the value he paided for them when he bought them at $17.97.  Brian still has shares, in fact he owns another 102,209 shares which are currently worth another $3.62 million.

Brian was promoted to CEO and President of Hasbro Inc in 2008, partly due to the success of the Transformers movie, and has worked at Hasbro since 2000. Before that, he served as President of Bandai North America, and worked at J. Walter Thomson Advertising and Leo Burnett Advertising.  He is also currently on the board of Molson Coors Brewing Company.

The Hub have tweeted that Transformers Prime background designer, Jason Park, is going to hold a talk on Facebook today regarding his teams work creating the backgrounds for the show.

"On #TransformersPrime Tuesday (http://www.facebook.com/transformers) background designer Jason Park talks about creating the TF Prime designs!" tweet the US TV station.

If you are on Twitter you can follow us @transformertoys and if you are on Facebook then you can like our page at facebook.com/transformertoys.

The Hub have issued the following press release.

"Saturday, February 18, 2012 will be a Transformational Day as Hasbro Studios premieres season two of their hit series Transformers Prime, and its counterpart and new show "Transformers Rescue Bots." Tune-in as Optimus Prime and Team Prime continue the fight against the evil Decepticons. Then stay tuned as all new Bots take on all new missions in an all new series!
The battle to protect Earth continues . . .

LeVar Burton (Doc Greene), Jason Marsden(Kade Burns), Lacey Chabert(Dani Burns) and Steve Blum (Heatwave) star as the voices in new “Transformers Rescue Bots.”

The well-known and familiar voices of Peter Cullen (Optimus Prime), Frank Welker (Megatron), Steve Blum (Starscream) and Ernie Hudson (Agent Fowler) return in season two of Emmy® Award-winning “Transformers Prime.”

Jeff Kline executive produces both series and co-creator of Transformers Rescue Bots. For animation series aficionados, Kline’s producing/writing/development credits include: Extreme Ghostbusters, Men in Black: The Series, Big Guy and Rusty the Boy Robot, Godzilla: The Series, Jackie Chan Adventures, Harold and the Purple Crayon and Dragon Tales.

All those above are dedicated to continue the level of excellence expected by Transformers loyal fan-base worldwide.

Links you should check out are:

Transformers Prime animated series: http://www.hubworld.com/transformers/shows/prime

Transformers Rescue Bots new animated series: http://www.hubworld.com/transformers/shows/rescue-bots

Hasbro Studios: http://www.hasbro.com/corporate/hasbro-studios/
"

Hollywood Reporter have an update on the Hasbro Inc Vs ASUS lawsuit that was recently filed in LA regarding ASUS upcoming Laptop / Tablet hybrid.  Hasbro started taking legal action last month against Asus Computer International on the grounds that ASUS computer threatens to "undermine the decades of time and millions of dollars" that Hasbro has invested, including on the Optimus Prime character.  They quote the New York Times in their statement which once stated that [Optimus Prime was the] "toughest robot in the nerd universe," as well as it's licensed Transformers Prime TV series..  This has now prompted ASUS to response saying that no one will confuse a computer with a toy like.  Their full statement was:

"Although Hasbro refuses to disclose what the merchandise is that is to be sold in March 2012, it most likely will be more toys and games like the classification under which it was filed—again creating no actual confusion with ASUS tablet  computers. Hasbro’s claim that consumers are growing increasingly confused with each day is false and unsubstantiated. Further, a cursory glance at the website advertising by ASUS and Hasbro evidences the different and non-confusing use by ASUS of the word “Transformer” when used to describe tablet computers, versus Hasbro’s Transformers mark used to sell robot toys."

This is not the first time that Hasbro have caused legal waves:

• In 2008, Hasbro sued two Indian brothers who introduced a Facebook application, Scrabulous, which let its users play an online simulation of the popular board game Scrabble.

• In 2010, Hasbro sent a cease-and-desist letter to the Senate campaign of Sharon Angle, saying the candidate never received permission to use the rights to Monopoly for its "Harry Reid Amnesty Game" website.

• Last month, Hasbro sent cease-and-desist letters to a Swedish-based website called PonyArchives.org, which catered to adult male fans of the 1980s TV show, My Little Pony. The fierce IP protection drew a strong rebuke from the leader of website, who wrote, "Today we learned that Hasbro, are no real bros. They are indeed proper w#$%ers."

Recently we reported a news story regarding allegations regarding factory conditions at a factory in China called Jet Fair that Hasbro used to produce many of their products including Transformers. Well Hasbro issued a press release on the 22nd of December regarding the factory, a copy of which you can view below.

Hasbro Inc. Statement Regarding NGO Allegations on Factory Conditions

Immediately following some unsubstantiated allegations posted by an outside group regarding working conditions at the Jet Fair factory, Hasbro, together with ICTI, deployed a team to investigate, as we take such claims very seriously. Following an unannounced, nine-hour inspection of the facility this past week, we are satisfied that Jet Fair meets with Hasbro's rigorous requirements.

While Hasbro is committed to continual improvement in all facets of corporate social responsibility, including continued ethical product manufacturing at Jet Fair and all factories that produce Hasbro products, the inflammatory allegations made by the NGO in their report were unsubstantiated by our investigation. As a matter of course, Hasbro will continue to monitor conditions at Jet Fair and all of our factories.

The Company has a strong track record and has had long-standing policies and processes in place for years to help ensure good working conditions, including health and safety, at factories making our products. We strive to conduct business throughout our supply chain in accordance with the highest ethical standards, and we utilize not only ICTI-- but also our own on-the-ground workforce-- to monitor social compliance.

For more information about Hasbro's comprehensive corporate social responsibility (CSR) activities, including more detail regarding Hasbro's policies and practices related to ethical product manufacturing, please visit Hasbro.com/csr.

You can vierw the original press release at http://csr.hasbro.com/new01-news.php.

Other investigations have been made into the author of the report which bring into question his track record. As well known and respected Transformers related researcher Nevermore points out the writer of the report was already found just last week to have written a similar report about another Chinese factory where he had made some unsubstantiated claims as well. http://marquee.blogs.cnn.com/2011/12/22/kardashian-family-sweatshop-claims-not-true/, http://www.tmz.com/2011/12/21/kim-kardashian-factory-china-slave-labor-tmz-live/#.Tvnnppd6hIG. Whilst there may still be truth to the original report, these latest twist do back up Hasbro's stance.

Our thanks go out to Nevermore for the update on the story.­

Hasbro Inc have now issued their Quarterly 10k report, a full copy can by viewed here.  In summary, revenue is up for Hasbro in the last quarter however 9 month revenue and profit is down on last year.

On the Transformers side, increased sale within the US and Canada were used to prop up declining sales in NERF and other lines with the same being true internationally.  Hasbro's increased licensing, when it came to entertainment, was driven by growth from licenses within the Transformers product.  Below you will find an extract covering the main breakdown.

U.S. AND CANADA SEGMENT

The U.S. and Canada segment's net revenues for the quarter ended September 25, 2011 decreased 7% to $764,562 from $825,483 for the quarter ended September 26, 2010. The decrease in the quarter was a result of decreased revenues in the boys, girls, and games and puzzles categories, partially offset by increased revenues in the preschool category. The increase in the preschool category primarily relates to sales related to the introduction of a number of product offerings under the Sesame Workshop license during the quarter. Increases in the preschool category were partially offset by decreased revenues from

PLAYSKOOL, TONKA, and PLAY-DOH product lines. The decrease in the boys category primarily relates to decreased sales of STAR WARS, MARVEL, and NERF products, partially offset by increased sales of BEYBLADE and TRANSFORMERS, including KRE-O products. The decrease in the girls category primarily relates to decreased sales of LITTLEST PET SHOP and FURREAL FRIENDS products, partially offset by increased sales of BABY ALIVE, EASY BAKE, and MY LITTLE PONY products. The decrease in the games and puzzles category primarily relates to lower sales of board games, partially offset by higher sales of MAGIC: THE GATHERING.

U.S. and Canada segment net revenues for the nine months ended September 25, 2011 were $1,660,664 compared to $1,694,713 for the nine months ended September 26, 2010. The decrease in the nine months ended September 25, 2011 was the result of decreased revenues in the girls and games and puzzles category, partially offset by increased revenues in the boys category. The increase in the boys category primarily relates to increased sales of BEYBLADE products, which were reintroduced in late 2010, as well as higher sales of TRANSFORMERS products as a result of the June 2011 movie release, TRANSFORMERS: DARK OF THE MOON. These increases were partially offset by decreased revenues from MARVEL, NERF and STAR WARS products. Decreases in the girls category were primarily driven by lower sales of LITTLEST PET SHOP products, partially offset by higher sales of MY LITTLE PONY and BABY ALIVE products while decreases in the games and puzzles category primarily relate to lower sales of board games partially offset by increased sales of MAGIC: THE GATHERING.

U.S. and Canada segment operating profit decreased to $128,789, or 16.8% of net revenues, for the quarter ended September 25, 2011 compared to $158,763, or 19.2% of net revenues, for the quarter ended September 26, 2010. For the nine months ended September 25, 2011 operating profit decreased to $227,526, or 13.7% of net revenues, from $278,635, or 16.4% of net revenues, for the nine months ended September 26, 2010. For the quarter and nine months ended September 25, 2011 operating profit was negatively impacted by a the decline in net revenues as well as higher royalty and selling, distribution and administration costs. Operating profit margin for the quarter and nine months ended September 25, 2011 was negatively impacted by a decline in net revenues and higher selling, distribution and administration costs. In addition, the operating profit margin for the nine month period of 2011 was impacted by a higher mix of shipments of closeouts during the first half of the year, which represents carryover inventory from year end 2010. Although this inventory was written down last year, the subsequent sales have minimal to no profit.

INTERNATIONAL SEGMENT

International segment net revenues increased by 23% to $563,310 for the quarter ended September 25, 2011 from $458,917 for the quarter ended September 26, 2010. Net revenues for the nine months ended September 25, 2011 increased 27% to $1,192,113 from $942,047 for the nine months ended September 26, 2010. For the quarter ended September 25, 2011, International segment net revenues were positively impacted by currency translation of approximately $35,200, or 8%, as a result of the weaker U.S. dollar during the quarter. For the nine months ended September 25, 2011, International segment net revenues were positively impacted by currency translation of approximately $72,500, or 8%, as a result of the weaker U.S. dollar in the first nine months of 2011. Increased net

revenues in the quarter and nine months ended September 25, 2011 were driven by higher sales in the boys category primarily as a result of higher sales of BEYBLADE, NERF, and TRANSFORMERS products, partially offset by decreased sales of MARVEL and STAR WARS products. Revenues in the girls, games and puzzles and preschool categories decreased slightly. The decrease in the girls category was driven by decreased sales of LITTLEST PET SHOP products partially offset by increased sales of FURREAL FRIENDS and BABY ALIVE products. Decreases in the preschool category are primarily the result of lower sales of PLAYSKOOL products partially offset by sales related to the introduction of a number of product offerings under the Sesame Workshop license as well as higher sales of PLAY-DOH products. Decreases in the games and puzzles category were driven by decreased sales of board games, offset by higher revenues from MAGIC: THE GATHERING products in the quarter. International segment net revenues for the quarter and nine months ended September 25, 2011 increased in all regions, which includes Europe, Asia-Pacific and Latin and South America.

International segment operating profit increased to $100,739, or 17.9% of net revenues, for the quarter ended September 25, 2011 from $70,818, or 15.4% of net revenues, for the quarter ended September 26, 2010. For the nine months ended September 25, 2011, operating profit increased to $132,756, or 11.1% of net revenues, from $79,984, or 8.5% of net revenues, for the nine months ended September 26, 2010. International segment operating profit was positively impacted by currency translation of approximately $4,300 and $6,500 for the quarter and nine months ended September 25, 2011, respectively. The increase in operating profit was primarily a result of the impact of increased revenues partially offset by higher royalty expenses as well as higher expenses as the result of the Company's investments in expanding its operations in emerging markets. Operating profit margin for the quarter and nine months ended September 25, 2011 was positively impacted by higher net revenues.

ENTERTAINMENT AND LICENSING SEGMENT

Entertainment and Licensing segment net revenues for the quarter ended September 25, 2011 increased 69% to $46,316 from $27,478 for the quarter ended September 26, 2010. Net revenues for the nine months ended September 25, 2011 was $98,144 compared to $83,038 for the nine months ended September 26, 2010. Licensing revenue related to entertainment brands tends to lag traditional toy and game revenue due to when licensing partners report their revenue to the Company. As a result, there was increased licensing revenue in the third quarter of 2011 related to the June 2011 movie release of TRANSFORMERS: DARK OF THE MOON. In addition to movie-related licensing revenue, licensing revenue related to movies and television programming increased as well. Included in revenues for the quarter and nine months ended September 25, 2011 is a one-time movie-related payment of $5,000 received from Universal Studios.

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. Transformers DOTM Backfire 29617 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. Transformers DOTM Thundercracker 29733 Instructions
2. Transformers Generations Thundercracker 28594 Instructions
3. Transformers Generations Warpath 28596 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

The following entries were update with PDF scans that were previously missing:

1. Transformers DOTM Icepick 29618 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. Transformers DOTM Icepick 29618 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. Transformers Sideswipe Parts List 31771 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. Transformers DOTM Ironhide 29698 Instructions
2. Transformers DOTM Cybertech Ironhide 28736 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

We have updated the Transformers toys instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. Transformers DOTM Ultimate Optimus Prime Comic Con37161 Instructions
2. KRE-O Transformers Sideswipe 31771 Parts List Instructions

The following entries were update with PDF scans that were previously missing:

1. Transformers DOTM Ultimate Optimus Prime Comic Con 37161 Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.