Vice President of Hasbro Designs, Mr Aaron Archer, has confirmed during SDCC that there are presently no plans to release the Transformers PRime Breakdown toy in the west.  This means that if you wish to own this figure, you will have to import the Japanase Arms Micron figure.

"The company knows that the mold is available, says Aaron Archer, the Vice President of Hasbro Design, but was "not made to the same standards."

He did not elaborate on this, but he claims that the figure is in "no man's land" cost-wise, so it may be that converting the Arms Micron ports may be too costly for the company.

Mr. Archer continues the Hasbro has to consider many things, including the aforementioned cost issues and "what people want in the U.S. and global market.""

Credit to TFormers for the news

Hasbro have published official images of the upcoming Transformers Generations Wreckers figures including their combined Ruination mode.  The figures shown are:

1. Blaster
2. Rewind
3. Eject
4. Ramhorn
5. Steeljaw
6. Sunder
7. Roadbuster
8. Whirl
9. Topspin
10. Twintwist
11. Impactor
12. Grimlock
13. Ruination

You can view all of the images by following the jump

TFW2005.com have a nice gallery of the Hasbro Asia Exclsuive Transformers Generations toys, there are some nice piece  included.

You can see the images by following the link.

Here is a summary of the Hasbro SDCC panel from yesterday

Generations:
40 toys in the new line.
Fans are saying they want a Metroplex toy, and the response is "stay tuned..."
G2 Bruticus is a joint Amazon and Big Bad Toy Store exclusive
Bruticus comes in G2 packaging, complete with a retro 90s Hasbro logo!
GDO line is coming to the US! TRU exclusives later this year
Impactor, Twin Twist, Top Spin, Roadbuster, Whirl!! Remoulds of the Combaticons, they combine to form Ruination!
Voyager Blaster with Rewind, Eject, Steeljaw AND Rampage - retool of Soundwave/Soundblaster
18 Generations toys in Spring 2013
GRIMLOCK CONFIRMED! Voyager-class. 2013 Wave 2.

Prime:
First Edition toys will get a mass release in the US later this year:
* Entertainment pack (Deluxe Megs and Prime, humans, DVD)
* Voyager Prime & Bulkhead
* Arcee, Starscream, Terrorcon Cliffjumper(?) and Vehicon
TF Prime Season 3 will start later in the year.
Voyager Thundertron & Ultra Magnus
Skyblade (Wave 5)
Dark Energon:
New series, translucent decos with new faction symbols: Bumblebee, Knockout, Starscream, Wheeljack, Voyager Prime & Megs - at BBS

DOTM:
Hasbro are still trying to get those last waves on the market.
Presentation showing the Universal Hollywood/Singapore-exclusive toys (already on display at Hasbro's booth)
Amazon Jetwings Prime, November 2012 release
Year of the Dragon Ultimate Optimus Prime is an Amazon exclusive (pre-orders already up)

Rescue Bots:
"Bots and Robbers" Police HQ set.

KRE-O:
Microchangers: Blast Off, Rampage, Hook, Dirge (on display at their booth)
Devastator, Bruticus, Predaking and Superion Combiners (as we saw)

Bot Shots:
24 singles to be released through 2012
2013: Jump Shots, Spin Shots, Flip Shots, Blitz Shots. Lots of shots!
Singles: Sunstorm, Shockwave

Masterpiece:
Thundercracker will be out at October, TRU exclusive, with a light blue deco

Chrome Exclusives:
Linkin Park Gold Chrome Soundwave - images at TFW2005.com

Here's a roundup from the SDCC IDW Panel from yesterday

* GI Joe: Current story will conclude in issue #16.
* "Target: Snake Eyes" begins in October for six issues. Oktober is coming...
* Dille wants to return Hector Ramirez. Would do it on GI Joe if he gets the chance.
* Larry Hama: he would make the stories up as he went along for years. He never plotted anything out. He's never seen the cartoon or read any of the comics he wasn't involved in. They would just create stories just from a cover. Covers were based on what toys he was looking to promote
* No influence from MASH working on Joe -- Hama.
* Baroness created to show a reaction to Cobra Commander. No mask, so you can see facial expression.


* Transformers starts now.
* August is Dinobot Month.
* Grimlock in MTMTE.
* Nothing new really...
* In RG1, Grimmy will return to Nebulos to try and regain transformation abilities.
* 2012 Annual is called "Primus". Written by Barber, art by Guido Guidi. Will tie into the ongoings.
* FOC Art Book by Mark Bellomo.
* FOC digital prequel coming in August.
* "Transformers: Prime - Rage of the Dinobots" will tie into season 3 of the show. Mike Johnson & Mairghread Scott to write that.
* Still robots on Cybertron. Dinobots amongst them.
* Question is will Dinobots be in season 3 of Transformers Prime? Not necessarily, you'll need to check out the comic for details.
* No info on Tranformers/GI Joe crossover.
* Will do hardcover GI Joe Collection a la Transformers.
* Talking about more female Transformers.
* Flint Dille did Autocracy on the back of his work on Diablo. Happy to be doing Transformers again.
* UK reprints will continue.

The San Diego Comic Con schedule for Hasbro has been annouced.

IDW & Hasbro; Thursday, July 12 at 10:00-11:00am (6:00-7:00pm UK time)
Join IDW Senior Editor John Barber (Transformers: Robots in Disguise), editor Carlos Guzman, and Hasbro's Director of Global Publishing Michael Kelly as they reveal secrets and upcoming plans for Transformers, G.I. Joe, Dungeons & Dragons, Magic: The Gathering, and more! A new Transformers series will be announced—as will a new license! All this and special guests Larry Hama (G.I. Joe: A Real American Hero), Chris Metzen (Transformers: Autocracy), Flint Dille (Transformers: Autocracy), Livio Ramondelli (Transformers: Autocracy), Andrew Griffith (Transformers: Robots in Disguise), Brendan Cahill (Transformers: Robots in Disguise), Mike Costa (G.I. Joe: Cobra) and surprise guests!

Hasbro: TRANSFORMERS Brand; Thursday, July 12 at 1:30-2:30pm (9:30-10:30pm UK time)
Aaron Archer (Vice President, Hasbro Design) and Jerry Jivoin (Director, Global TRANSFORMERS Brand) discuss the hottest TRANSFORMERS topics including the TRANSFORMERS PRIME and TRANSFORMERS RESCUE BOTS TV series, action figures, videogames, comics, theme park rides and more. Attendees will also get sneak peeks of upcoming action figures and brand news. Jerry and Aaron will also host some Q+A for your burning TRANSFORMERS questions.

Hasbro Studios & The Hub: "OPTIMUS PRIME: Up Close and Personal"; Friday, July 13 at 6:00-7:00pm (2:00-3:00am UK time)
The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TRANSFORMERS TV series, the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios. Audience Q&A to follow.

Activision: TRANSFORMERS: Fall of Cybertron Voice Talent; Saturday, July 14 at 10:00-11:00am (6:00-7:00pm UK time)
Legendary TRANSFORMERS voice talent and game experts at developer High Moon Studios will come together in one epic panel to discuss their roles in the upcoming Activision video game, TRANSFORMERS: Fall of Cybertron. The panel will feature Peter Cullen, voice of OPTIMUS PRIME, Gregg Berger, voice of GRIMLOCK, Nolan North, voice of CLIFFJUMPER and BRUTICUS, Matt Tieger, High Moon Studios Game Director and David Cravens, High Moon Studios Senior Creative Director. The panel will give everyone an inside look into bringing favorite characters to life in the making of the game, as well as answers to the questions fans want to know.

TFW2005.com have been sent a free copy of the San Diego Comic Con Exlusive GI-Joe/Transformers Cross Over Destro with Shockwave Hiss Tank toy buy Hasbro's PR companh Hunter PR.

Included on the back of the box is one page of comic art that explains the SHOCKWAVE HISS TANK!

Two villains make a dark deal to further their own evil plans....

Destro: Here's the energon you want, Shockwave. Now give me the cash you owe me.

Shockwave scans the H.I.S.S. Tank blueprints as Destro looks on.

Shockwave: Together we will rebuild power station Alpha and take control of the world.

Soundwave in Alt-Mode: Unknown to the two villains, Soundwave is recording this meeting.

Following up on the KRE-O theme from our last news story, Hasbro Inc have issued the following press release regarding the Kre-o brands presence at SDCC

The KRE-O Brand from Hasbro “Builds” a Major Presence at Comic-Con International and Unveils New STAR TREKTM and TRANSFORMERS Building Sets

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

LAS VEGAS--(BUSINESS WIRE)--

Hasbro, Inc. (HAS) is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

“Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today’s global consumer,” said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. “Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family.”

This year’s show lineup underscores Hasbro’s global momentum at retail through key licensing categories including apparel, publishing, consumer electronics, digital gaming, home, food, and toys. Brands such as BATTLESHIP, TRANSFORMERS, MY LITTLE PONY and LITTLEST PET SHOP are also anchored by major motion picture releases as well as hit television programming created by Hasbro Studios and broadcast on more than 30 networks in more than 160 countries.

TRANSFORMERS
Hasbro's iconic TRANSFORMERS brand has become one of the most successful entertainment franchises of the 21st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple story telling platforms including film, television, digital gaming, publishing and theme parks. Hasbro provides its broad TRANSFORMERS fan base with high value, age-appropriate merchandise including digital gaming, toys, apparel, sporting goods and more.

MY LITTLE PONY
The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of all ages, largely fueled by the global popularity of the MY LITTLE PONY: FRIENDSHIP IS MAGIC animated series which airs in more than 160 countries and is also available on iTunes as well as Netflix. The extensive merchandising program reaches across all major categories including apparel, publishing, toys and accessories.

LITTLEST PET SHOP
Ranked as one of the toy industry’s top brands for girls as well as one of the hottest lifestyle properties, the demand for LITTLEST PET SHOP remains strong in 2012 with licensed products in more than 20 categories, including apparel, accessories, publishing and domestics. The momentum will continue to roll throughout the year as tween girls eagerly await the launch of the new Hasbro Studio animated comedy series that centers on the life of a fun-loving, human character, Blythe and the adventures of the pets that she cares for at the LITTLEST PET SHOP. The series is slated to premiere later this year in the U.S., with expected international expansion to follow.

NERF
Hasbro continues to expand its NERF franchise through targeted social media campaigns, cutting-edge technology and captivating competitive events. With more than 60 licensees signed on, the No. 1 blaster property will expand its presence in a host of licensing categories, including sporting goods, electronics, accessories and apparel. The NERF brand provides fans with the ultimate in exciting, high-action gear for competitive play with key collaborations such as the Nike and NBA All-Star Kevin Durant program, as well as the edgy fashion statements created by Second Chance and No Fear in Europe.

About Hasbro
Hasbro, Inc. (HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved

HAS-LIC

Editors’ Note: Licensor ranking based on License Global! Top 125 Global Licensors, May 2012.

Hasbro In have issued the following press release regarding their upcoming SDCC exclusive Transformers and G.I-Joe figures.  You can view the images associate with the release by clicking the title of the news story

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER

(Approximate Retail Price: $24.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at San Diego Comic-Con)

The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special “TRANSFORMERS zombie” deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head.


TRANSFORMERS DELUXE BRUTICUS COMBINER

(Approximate retail price: $99.99 each; Ages: 5 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)

The TRANSFORMERS DELUXE BRUTICUS COMBINER SDCC Special Edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five deluxe scale ‘combiner’ action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner’ mode to link together. This Special Edition also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure.

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK

(Approximate Retail Price: $59.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)

After the extreme popularity of last year’s G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75-inch DESTRO action figure with special edition DECEPTICON deco, a 3.75-inch COBRA B.A.T. figure with special edition CONSTUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out!

Hasbro Inc have published some official stock images of this years SDCC exclusive figures, which you can view below. On a Transformers side the figures include the G.I.Joe - Transformers crossover H.I.S.S Tank Shockwave as well as the Fall of Cybertron Bruticus giftset.

The true legendary scribe of Transformers, Simon Furman, have updated his blog with a small entry regarding the SDCC announcement by IDW that Transformers #81 will indeed be published with a special 20 part run (issue 80.5 through 100) with the original Generation One crew of Simon Furman and Andrew Wildman back on board.  Here is Simon's post

"Announced live yesterday at San Diego Comicon — the original Marvel Transformers comic series (cancelled back in 1991 at issue #80) is being continued by IDW Publishing, thanks in large part to an online fan petition (big shouts for Luke and Ron of the IDW forums) and the tireless efforts of IDW EiC Chris Ryall. Transformers (‘classic’) will (re-) launch in Spring 2012 with issue 80 and a half, and reunites the previous writer/artist team of myself and Andrew Wildman. The reinvigorated run will build to a monumental 100th issue conclusion, pulling together and tying up every dangling plotline you can think of and a whole lot you can’t! What else can I tell you about the series? Nada. Niente. Zilch. So don’t ask. For the time being anyway we’re keeping this tightly under wraps. But it is going to shatter your trousers! Guaranteed! "

Do not forget that Simon Furman and Andrew Wildman will both be in attendance at Auto Assembly next month in Birmingham where you can give them your reactions in person

Here is a round-up of some of links to some of the important panels and good image galleries from SDCC

TFW2005.com have posted some detailed images of the Transformers: Dark of the Moon Human Alliance Soundwave toy that you can find here.

TFW2005.com also have an image gallery of the red recolour of Dark of the Moon Ironhide.  You can find it here.

The Allspark have a great summary of the panel Shout!/Hasbro - "Evolution of Transformers Animation" Panel Report in which it was confirmed that the Brestforce will be renamed Chestforce on the US subtitle track for Victory as they could not get away with using Brestforce. You can read the summary here.

The Allspark have posted a good round-up of the IDW panel from this years SDCC.  You can find the article here. Which included the news that Simon Furman and Andrew Wildman will be back to write Transformers issues 81 to 100 in 2012 that will indeed continue on from the end of the Generation One series. So a 19 part mini-series, you can be sure that there will be more on this over the coming weeks especially since both parties will be at Auto Assembly next month

IGN have posted an exclusive reveal of four new official images of upcoming Transformers Prime toys. They toys shown off are Voyager Optimus Prime, Voyager Bulkhead, Deluxe Zombie Cliffjumper­ and Deluxe Vehicon

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Hasbro have issued the following press release regarding San Diego Comic-Con

HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON

July 20, 2­011

With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro, Inc. returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, new NERF VORTEX blasters and “larger than life” statues from its powerhouse G.I. JOE, KRE-O, MARVEL, MY LITTLE PONY, STAR WARS and TRANSFORMERS product lines in its booth (#3213), Hasbro will offer fans an inside look into the breadth of many of these brands throughout the weekend with a variety of panels, autograph sessions and access to brand stewards, designers and more.

 “San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties,” said John Frascotti, global chief marketing officer, Hasbro, Inc. “Comic-Con allows us to provide our most enthusiastic fans with unique experiences based on the properties and characters they love as well as to introduce them to the newest brands and products from Hasbro. We look forward to this special celebration each year and are excited to deliver compelling panels, outstanding special edition collectibles and the opportunity for interactions with the amazing talent behind our brands that have become touchstones in the lives of many.”

• Making its first San Diego Comic-Con appearance in 2011 is Hasbro’s new KRE-O brand, bringing action and adventure to the construction toy category. At launch and on display in the Hasbro booth, the KRE-O brand offers twelve building sets featuring popular TRANSFORMERS characters. Comic-Con attendees will want to keep an eye out for roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters, KRE-O statues and special edition OPTIMUS PRIME KREON figures featuring “MATRIX OF LEADERSHIP” deco not available in stores (while supplies last).
  
  Giving fans a peek behind the curtain and an inside look into what’s coming in the future for many of its entertainment brands, Hasbro’s 2011 lineup of panels and autograph sessions follows:
  •  Hasbro TRANSFORMERS Brand Panel: Thursday, July 21 from 2:30 - 3:30 PM in Room 24ABC

•  Hasbro Studios “The Making of ‘Transformers Prime’” Panel: Thursday, July 21 from 3:30 - 4:30 PM in Room 24ABC
•  “Evolution of Transformers Animation” presented by Shout Factory and Hasbro Studios: Friday, July 22 from
5:30-6:30 PM in Room 8

Hasbro’s presence at the convention will be rounded out by the highly anticipated HasbroToyShop.com special edition San Diego Comic-Con collectibles available at the HasbroToyShop booth (#3329) and in limited quantities, after Comic Con, at www.HasbroToyShop.com. The complete list of 2011 special edition items follow:

TRANSFORMERS: DARK OF THE MOON SPECIAL EDITION ULTIMATE OPTIMUS PRIME FIGURE?(Ages: 5 & up; Approximate Retail Price: $79.99)?
Fans will have their first chance to get their hands on the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure at Comic-Con, with a special edition foil-wrapped, slide-out package and customizable sticker sheet. This special edition ULTIMATE OPTIMUS PRIME will be the only way to get the figure displayed in vehicle and trailer mode; the trailer doubles as a weapons arsenal and is an integral part of the figure's converting play pattern. The MECHTECH ULTIMATE OPTIMUS PRIME figure features lights, launching projectiles, electronic battle sounds and phrases and three modes of conversion – vehicle, robot, and robot with "mech suit." The trailer, which serves as a weapons depot and command center, also converts into a "mech suit" that OPTIMUS PRIME shows off when it's time to rumble.

TRANSFORMERS PRIME OPTIMUS PRIME FIRST EDITION FIGURE ?(Ages: 5 & up; Approximate Retail Price: $19.99)?
With the mainline series not available until later in 2011, be among the first to get an action figure based on the style of The Hub's hit animated series, TRANSFORMERS PRIME with this special edition figure. This deluxe class OPTIMUS PRIME figure converts from robot to truck mode and features a premium deco only available in this special edition Comic-Con figure. And, in true TRANSFORMERS fashion, the “Matrix of Leadership” packaging in which the figure is housed ‘converts’ into a wearable piece!

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