Walmart.com been updated with various listings and images for Transformers: Revenge of the Fallen products.

The pages incluce for

1. Arcee
2. Autobot Skids
3. Autobot Skids & Mudflap (Ice Cream Truck Combiner)
4. Blaze Master
5. Breakaway
6. Cannon Blast Megatron
7. Cannon Bumblebee
8. Chromia
9. Dead End
10. Deep Desert Brawl
11. Demolishor
12. Desert Tracker Ratchet
13. Double Blade Optimus Prime
14. Devastation Blast Long Haul
15. Electro Whip Jolt
16. Interrogator Barricade
17. Jetfire (Leader)
18. Ironhide
19. Jolt
20. Megatron (Leader),
21. Megatron (Voyager)
22. Mixmaster
23. Mudflap
24. Optimus Prime (Leader)
25. Optimus Prime (Voyager)
26. Photon Missile Jetfire
27. Pulse Blast Bumblebee
28. Rampage
29. Ratchet (Fast Action Battler)
30. Ravage
31. Sideswipe
32. Sideways
33. Smokescreen
34. Stratosphere
35. Starscream
36. Swerve
37. The Fallen
38. Wheelie
    

TF08.net has been updated with a new image of the toy for Transformers Revenge of the Fallen Ravage.

The figure is shown from the side and looks quiet spikey.

They also have images of what appears to be Voyager Grindor - tan recolour of Transformers Movie Blackout and some Transformers Universe toys.

Earlier in the week we received our copy of Toy News magazine, which this month featured Transformers Revenge of the Fallen as it's Campaign of the Month.  Here's what the magazine had to say.

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film.  Prior to that, Hasbro is cranking up demand with a number of marketing initatives including print, PR and TV amoug other things.  ToyNews has more details ...

MORE THAN two decades after its arrival and with countless toys solf through, Transformers has become one of the most successful entertainment fanchises of all time and woven into the global pop culture.  The June 24th release of Transformers: Revenge of the Fallen, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro will create a new level of interest in the brand nad the accompanying widespread licensing programme, searhead by the toy range.

Licensing

To give fans all all ages a fully immersive Transformers experiece, Hasbro, together with its toy development team, Digital Media, and Entertainment and Licensing groups, has pulled together a comprehensive program that will offer a wide range of products across all major lifestyle categories.  More than 230 licensees worldside are signed including Activision and Glu Mobile (video and mobile gaming), Rubies (dress up), Smith & Brooks (apparel),GB Eye (posters) and Alpha (back-to-school) to name just a few.  All of these licensees will be bringing their own marketing and PR campaigns to the table which will dovetail nicely into Hasbro's own toy campaign centred around the film.

Marketing

The franchise is the key focus within the Hasbro's boy toys range in 2009, with a full marketing campaign to reflect this.  The onslaught started at the beginning of the year but the heavyweight media campaign kicks off on May 30th to celebrate the toy launch anc continues through to Christmas Day.  The media mix includes kids consumer print, PR, POS, collector/fan focused activity and TV.

TV

The TV campaign will focus on all key segments within the toy line which includes core action figures and role play.  Special promotions are also planned including a tour of the Bumblebee Camaro seen in the film.

Though the toys launch one month prior to the movie release, select retailers will pre-sell key items from May 1st.  These are Optimus Prime (Leader), Bumblebee helmet, Bumblebee arm blaster along with a special Preview wave of Deluxe featuring Bumblebee and Soundwave.  Although retailers can pre-order, the items will not ship until the May 30th on-shelf date.

In addition to Hasbro and other licensee marketing campaigns, Paramount Pictures has a staller line-up of promotuonal partners on-board to promote the film beginning in late-May, including General MOtors and LG Mobile Phones.

TFW2005 have received news that the UK release date of the Transformers Revenge of the Fallen toyline is going to be May 20 to major retailers such as Toys R Us and Argos.

It is expected that this will be the release date of the preview wave of Bumblebee and Soundwave, with the rest of theline following shortly.

Cartoon Network has updated with a five minute preview of this Saturday's Transformers Animated episode, Decepticon Air

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A screening of Transformers Revenge of the Fallen will take place on  Wednesday 29th April 2009 at the King of Prussia, PA in the US.  The screening has been arrange by FilmMetro and is already sold out.  You can view more information here.

Michael Bay has posted a comment on his message board regarding the ShoWest footage he recently posted online.

The Showest footage was pulled down because it was just a 12-hour thing.

I just wanted the fans to get a taste of what we have been making for a year and a half because we have been so quiet. The piece was cut about a month ago for this Showest thing I accepted this past month - so as you can see many of the shots were far from being finished renders. This dinky little site received over 1,500,000 hits and 550,000 downloads in this short time. Anyway the trailer is being printed today and coming out on Wolverine and Star Trek. 64 days left!

Michael

Seibertron.com have posted some toy packaging images images from a Revenge of the Fallen figure that show Optimus Prime combined with Jetfire.  You can see the images here

­You can view some video reviews that were posted on YouTube by Peaugh for the Transformers Revenge of the Fallen Chromia, Dune Runner and Leader class Megatron by using the plug-ins below.