Rather than posting several stories we have decide to post one simple story containing all of the official Transformers images of Transformers toys which were shown off at the New York Toy Fair.  The lines include Transformers Prime and Transformers Generations (which includes figures from the highly anticipated Transformers Fall of Cybertron game).

For us, the biggest news from the Toy Fair was the annoucement of the Marvel Universe Death's Head figure schedule for release in 2013.

The latest issue of Toy News Magazine confirms that the Transformers Prime toyline will be released within the UK in March 2012.  The line, to be released in the Spring / Summer of 2012 will also include apparel / dress-up, furniture, lighting and outdoor toys (including bikes).

The launched will be supported by TV advertising a sticker collection from Panini and the Transformers Prime magazine so expect the figures to be included in the latest Argos catelogue which is out soon.  The toys will also be shown off at the Toy Fair later this month with Optimus Prime featuring on the cover of the magazine.

Click on to view some images from the latest issue of the magazine.

­On the back of the recent British Toy Fair, Hasbro have released some official images of Transformers Dark of the Moon Starscream and Ironhide.  The images can be viewed below. Expect more high-resolution official images to be released after the US toy fair.

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Ozformers have posted their coverage from the 2010 Australian Toy Fair with the key points listed below:

First half of 2010 - red packed Movie line continues.
Second half of 2010 - yellow packed Movie line, red packed gimmick figures, Powercore Combiners, Generations, and Speed Stars. (August in America, Jun/Jul in Australia)

Mid year sees a big change in packaging styles for TFs and SW (their biggest two lines at the moment).
Animated - no more new figures to be released here. No Arcee or Ratchet either.
Human Alliance - still a Kmart exclusive here, and they are still committed to the line. But - only releasing 3 mid year and 3 at the end of the year, probably to make them look like a range/variety of figures, instead of one at a time.
Recon Ravage (the mailaway one) will be released here at ToysRUs next month.
MP Grimlock will also be a TRU exclusive here.
TF2 Robot Replicas definitly not being released here.
80% increase in sales for TFs during 2009 ($40mil - $23mil of that while the movie was in theatres), compared to 2008 ($17mil) and 2007 ($17mil).

Credit to TFW2005.com for the summary

In a quick update on the closing of the private area section of the Hasbro stand at the British Toy Fair, it appears that the leak which lead to the closure of the private area containing G.I-Joe: Rise of Cobra and Transformers: Revenge of the Fallen movie figures / videos may not have involved a leak of the Transformers items!  Word has reached us that a G.I-Joe leak cause Hasbro US to pull the plug on the display to stop any further leaks from occurring.

Its still unclear as to what the actual leak was (video, images or information) and its unlikely that we will ever find out.  However if we hear any more we will be sure to bring you further updates on this story.

Registrations are now open for the 2009 US Toy Fair which takes place from February 15th-18th at the Javits Center in New York.  The show features more than 100,000 products, including more than 7,00 new ranges and over 1,200 exhibitors, plus a full seminar programme.  You can register here.

Transformers Animated Free-to-air Petition Reminder

Hasbro have issued a Press Release release regarding some of the items they will be showing off at the forthcoming US toy fair. The press release, called "Hasbro Unveils Innovative New Toys, Games and Entertainment Experiences at Toy Fair 2008" can be read in full here. due to its size, we have extracted all of the Transformers related items which you can find below.

"Hasbro Inc reveals its exciting new product offerings at New York’s annual American International Toy Fair with innovation in a wide range of entertainment categories. ....

HPG, the licensing division of Hasbro, continues to translate one of the industry's richest portfolios of brands into powerhouse lifestyle properties for children and adults around the world. On the heels of last year's TRANSFORMERS licensing program which boasted more than 230 licensees, initiatives supporting that brand are still going full tilt in 2008. Moving forward, HPG will seek to carry the global momentum surrounding the live-action TRANSFORMERS movie over to the animated world of TRANSFORMERS ANIMATED to build an equally powerful licensing campaign for years to come. ....

TRANSFORMERS

In 2008, Hasbro will build on the buzz generated by last year’s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments. In addition, the TRANSFORMERS brand returns to its origin as an animated series with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. Co-produced by Cartoon Network Studios, the series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME (Approximate retail price: $49.99; Ages: 5 & up; Available: Fall) along with the SHIFT TECHOPTIMUS PRIMEhandheld game.(Approximate retail price: $19.99; Ages: 6& up; Available: June 2008)"

Thanks to Break for sending across some more information form the UK Toy Fair, this time information from the Hasbro Buyers Catalogue. Here's a summary

1. Transformers Animated 'Bumpber-bots' is the name of the new Cyber-slammer type line.
2. Animated 'Activators' are scout-sized versions of characters which feature spring loaded transformations.
3. There will also be a Cyber-Stomper version of Animated Bumblebee
4. Universe Legends were listed
5. A supreme-scale 'Roll Out' Optimus Prime that has a moving mouth with sounds from the cartoon!"

EDIT

The Toy Retailers Association Awards took place last night as a part of the British Toy Fair. Hasbro won the main prize, Toy of the Year 2007, and below you can find a full list of the winners.

Transformers won the Film License of the Year award.

Toy of the Year 2007: In The Night Garden Blanket Time Igglepiggle, Hasbro
Outdoor Toy of the Year: Flashing Storm, Martin Grossman
Puzzle of the Year: Rubik's Cube Original, Drumond Park
Game of the Year: High School Musical DVD Board Game, Mattel
Creative Toy of the Year: Moon Sand Castle Set, Spinmaster
Boys Collectable Toy of the Year: Doctor Who Figures, Character Options
Boys Toy of the Year: Ben 10 Omnitrix F/X, Bandai
Innovative Toy of the Year: Flytech Dragonfly, Character Options and Picoo Z R/C Helicopter, Silverlit
Girls Collectable Toy of the Year: Sylvanian Families, Flair
Girls Toy of the Year: Rose Petal Cottage Playhouse, Worlds Apart
Film Licence of the Year: Transformers, Hasbro
Pre-School Range of the Year: Peppa Pig, Character Options
Pre-School Toy of the Year: Roary The Racing Car R/C Roary, Vivid

The Toy Fair season has begun with the first of the new year, the Hong Kong Toys and Games Fair, officially opening today. Over 2000 international exhibitors are participating this year which runs until January 10th. The British Toy Fair takes place at the end of this month and Transformers At The Moon will be in attendance to bring you a full gallery from the event.