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Activision have sent out the following press release
TRANSFORMERS™: DARK OF THE MOON™ VIDEO GAME SHIPS TO RETAILERS NATIONWIDE
New Action Game Thrusts Players into an Original Prologue Storyline to Blockbuster Film
Santa Monica, CA - June 14, 2011 - The colossal battle between the
AUTOBOTS™ and DECEPTICONS™ is underway as Activision Publishing, Inc.'s
(Nasdaq: ATVI) new video game Transformers: Dark of the Moon ships to
retail stores nationwide today. Created by acclaimed developer High
Moon Studios and based on Hasbro's legendary TRANSFORMERS property, the
game lets fans fight through epic battles as they unravel MEGATRON'S
sinister plan and is set in the world of director Michael Bay's upcoming
movie from Paramount Pictures that will be released in theaters on June
"The Transformers: Dark of the Moon game lets fans experience the
gripping battles and original prologue story that precede the highly
anticipated film," said David Oxford, Executive Vice President at
Activision Publishing. "The team at High Moon Studios has created an
amazing TRANSFORMERS narrative that unfolds through an epic
single-player campaign and allows fans to play as their favorite
characters in head-to-head multiplayer action."
"Activision has delivered a stellar prologue game leading up to the
blockbuster movie," said Mark Blecher, SVP of Digital Media and
Marketing, Hasbro. "Hasbro is looking forward to offering fans of the
TRANSFORMERS brand and gamers alike an exciting video game to expand on
the Transformers: Dark of the Moon experience this summer."
Featuring a new gameplay mechanic called Stealth Force, the
Transformers: Dark of the Moon game lets fans instantly convert to a
third, hybrid state that combines the weapons and firepower of Robot
mode with the agility and maneuverability of Vehicle mode. Set in
unique environments around the world such as the Jungles of Central
America, Siberian military facilities, urban cityscapes and more, the
game lets players assume the roles of a diverse roster of favorite
TRANSFORMERS characters through a heart-pounding campaign to save
mankind. Additionally, fans can play the game with or against their
friends around the world through intense, online multiplayer game modes
as their favorite iconic characters with the ability to personalize
their characters' look with numerous appearance, weapons and skills
The Transformers: Dark of the Moon video game is rated "T" (Teen - for
Violence) by the ESRB and is available on the Xbox 360® video game and
entertainment system from Microsoft and PlayStation®3 computer
Additionally, Activision is releasing three separate games on the
Nintendo platforms developed by Behaviour Interactive. Available on the
Nintendo 3DS™ hand-held system and Wii™ system, Transformers: Dark of
the Moon Stealth Force Edition follows a prologue storyline and
harnesses the power of Stealth Force to focus gameplay on intense
vehicular combat, allowing fans to obliterate enemies at blazing speeds
with advanced weapons, defense systems and targeting capabilities as
they slalom between cars and dodge fire in a highly maneuverable vehicle
For the Nintendo DS™, fans can choose their side with two distinct
titles, Transformers: Dark of the Moon AUTOBOTS and Transformers: Dark
of the Moon DECEPTICONS.
All Nintendo platform games are rated "E10+" (Everyone 10 and older - for Fantasy Violence) by the ESRB.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10,
2010. The online home of The Hub is www.hubworld.com. The Hub logo and
name are trademarks of Hub Television Networks, LLC. All rights
Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.
About TRANSFORMERS: DARK OF THE MOON
Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon.
When a mysterious event from Earth's past erupts into the present day
it threatens to bring a war to Earth so big that the Transformers alone
will not be able to save us. Starring Shia LaBeouf, Josh Duhamel, John
Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey,
Kevin Dunn, with John Malkovich and Frances McDormand. In cinemas
worldwide from 29th June 2011 in 2D and 3D.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a
leading content company with prominent and respected film, television
and digital entertainment brands. The company's labels include
Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge
Pictures, MTV Films and Nickelodeon Movies. PPC operations also include
Paramount Digital Entertainment, Paramount Famous Productions,
Paramount Home Entertainment, Paramount Pictures International,
Paramount Licensing Inc., Paramount Studio Group and Paramount
Television & Digital Distribution.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan.
More information about Activision and its products can be found on the
company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook," "will," "could," "would," "might," "remains," "to be,"
"plans," "believes," "may," "expects," "intends," "anticipates,"
"estimate," future," "plan," "positioned," "potential," "project,"
"remain," "scheduled," "set to," "subject to," "upcoming" and similar
expressions to identify forward-looking statements. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact of
the current macroeconomic environment, the seasonal and cyclical nature
of the interactive game market, Activision Publishing's ability to
predict consumer preferences among competing hardware platforms,
declines in software pricing, product returns and price protection,
product delays, retail acceptance of Activision Publishing's products,
adoption rate and availability of new hardware (including peripherals)
and related software, industry competition including from used games and
other forms of entertainment, litigation risks and associated costs,
rapid changes in technology, industry standards, business models
including online and used games, and consumer preferences, including
interest in specific genres such as music, first-person action and
massively multiplayer online games, protection of proprietary rights,
maintenance of relationships with key personnel, customers, licensees,
licensors, vendors, and third-party developers, including the ability to
attract, retain and develop key personnel and developers that can
create high quality "hit" titles, counterparty risks relating to
customers, licensees, licensors and manufacturers, domestic and
international economic, financial and political conditions and policies,
foreign exchange rates and tax rates, and the identification of
suitable future acquisition opportunities and potential challenges
associated with geographic expansion, and the other factors identified
in the risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision Blizzard
as of the date of this release, and neither Activision Publishing nor
Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
# # #
HASBRO and its logo, TRANSFORMERS and all related characters are
trademarks of Hasbro and are used with permission. © 2011 Hasbro. All
Rights Reserved. Game © 2011 Activision Publishing, Inc. Activision is a
registered trademark of Activision Publishing, Inc. All rights
All other trademarks and trade names are the properties of their respective owners.
In a strange turn of events, which will no doubt turn out not to be true, Michael Bay's message board administrator Nelson posted the following comment on on ShootForTheEdit.com when asked about who the red robot in Transformers: Dark of the Moon was following on from a post by him that it was not Mirage.
I have embolden Nelson's posts below to help distinguish them from the questions that prompted the answers.
"All I will say is that he speaks with an Italian accent and is named after a famous Italian."
This was followed by the posts
"That doesn't mean s**t. In the comic and novels the twins are still in it." in response to a post by Jason Gould where Jason posted "Come on guys it's Mirage, his name is already in the toys, books, and Novelization.". Nelson then went on to quote Plague1980 wh posted "Are
we talking about two different red robots here? In the children's books
besides Sentinel, the only other red Autobot is the Ferrari which we
all know is Mirage. Now if you are talking about another bot that we
dont know about and trying to hint at it, the first famous Italian name
that comes to mind is "COSIMO" as in Cosmos lol" following up with the response "Don't act dumb. You know I'm talking about the red Ferrari."
This mean that Paramount must have had to hired a new voice actor to record all of Mirage's lines and also have re-recorded any dialogue that names the character, though going by the first two movies this is also feasible. It must have happened fairly recently as not only does the novelisation of the film refers to the character as Mirage but so does the toys and the prequel video game by Activision in which he speaks with an Arabian-based accent. All of the other characters within the video game are voiced by the same voice actors as the Dark of the Moon movie.
We will keep you up-to-date on this story as it develops
When we posed the following over on ShootForTheEdit "This is very interesting . I know you won't want to give out the new
name for the character but I was wondering when this change took place.", Nelson simply replied with "In the movie script, he was never called Mirage to begin with.".
I have since replied to clarify my question and I will let you all know if Nelson replies to that.
Nevermore complied a great lists of quotes that Nelson posted on TFW2005.com over on the ShootForTheEdit thread linked to that the start of this article that go some way to explain what went down with the character.
"Think about it.Mattel owns the toy merchandising rights to Ferrari. Why would Ferrari allow one of their flagship car to be named after a
Hasbro property name (Mirage) in one of the biggest movies this
year––thus undermining Mattel and possibly creating a huge clusterhug? And before you say "Well the toy is not named Mirage," look again, that's no Ferrari.
BTW, I've been known in extremely rare cases to be wrong."
"In all the treatments and scripts all the way up to the post
production of the DOTM movie, the Ferrari was never referred to as
Mirage. He was referred to by other names such as Rush & Enzo, but
never as Mirage.Capisce?"
"The point is the Ferrari in the film can't be named after any Hasbro TF name. Period.
1.- Because the movie is not a Hasbro property per se.
So, as Nevermore himself put it over on ShootForTheEdit, Dark of the Moon is "a movie based on Hasbro's Transformers property includes a
character as a Transformer who must not be named after one of Hasbro's
Transformers characters. I guess that shows how little say Hasbro has in
Sources of the quotes: